Olaplex began in a Californian garage in 2014 and since then, have grown exponentially to become a global sensation and one of the largest independent hair care brands in the world with over 100 worldwide patents and a completely new category of haircare called “bond-building."

Our hair contains millions of disulfide bonds which give the hair its structure, strength and stability. When these bonds are broken, it results in damage. Olaplex works to repair broken bonds - restoring damaged and compromised hair by repairing from the inside out with their patented single ingredient that changed it all, Bis-Aminopropyl Diglycol Dimaleate.

The single molecule ingredient and active chemistry provides immediate results for all hair types and colours, dramatically improving the hair strength, protecting from within, restoring elasticity and allowing professionals to reach new heights in colour and care.

Repairing all types of hair damage, hair isn’t just healthier, it takes on a completely different quality — blondes are brighter, brunettes more radiant, and redheads more vibrant. Once all the bonds are intact and in alignment, the result is healthy, beautiful, shiny, touchable hair.

Olaplex’s patented technology and constant innovation is continuously changing what is possible for hair!